Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in March 2022: 32% more mentions of DAX and MDAX managers. In March, the .companion metrics bot found 32% more CEO mentions than the average of the last months. Overall, 65% of the CEO echo was generated by editorial online content, while the social media share was 35%. Overall, CEO Echo content activated its readers in March by [...]
Goodbye, Google Analytics 3. Hello, agile reporting
On 16 March, Google announced the definitive end for Google Analytics 3, also known as "Universal Analytics". No matter how data nerds comment on this step and its many important details - for decision makers in marketing and communication it has serious consequences either way. They must IMMEDIATELY tackle 2 new projects: 1. the MIGRATION of the measurement tool 2. [...]
ExcellenceCircle #35 - Internal controversies - at what point does Corp Comm react? And if so: how?
#ExcellenceForum invites all communicators to the #WebCircle on 7 April, 15:00. For "the internal", the promotion of "Speak-up Culture" is the order of the day. Employees should be able to say what they think, to show what they stand for. But what happens when employees stir up controversy and flood the internal comment columns? What if the tone gets rough, political or [...]
ExcellenceCircle #34 - Culture eats Dashboards for Breakfast? What to do to get data into use?
#ExcellenceForum invites all communicators to the #WebCircle on 17 March, 15:00. Who in the environment of "#Analytics" does not know this situation: A new dashboard or analysis service is finished in a first version, you roll out, look forward to the expansion, ask for feedback - and it comes: nothing. No suggestion, no request, no wish. This is how it is internally [...].
Key Performance Indicator Bot: The CEO echo in February 2022 - automatically interpreted
Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in February 2022: 17% more mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 17% more CEO mentions than the average of the previous months. Overall, 65% of the CEO echo was generated by editorial online content, while the social media share was 35%. Overall, CEO Echo content activated its readers in February [...]