TLDR: Companies need to integrate their performance measurement to get ready to launch. That's one finding of the Content Marketing Readiness Study, which .companion is unveiling this week. Here's the latest Horizon interview on the topic.
Why and when Big Data leads to a system crash
TLDR: The 2016 Communications Congress delivers an unpalatable prognosis: data-based control systems, whether in communications, technology or society, are bound to get out of control. The whole problem and the prognosis, here in one picture.
How is digital transformation changing customer behavior?
TLDR: Sitecore, the global leader in experience management software, asked some experts about tomorrow's customers. .companion GF Michael Heine's conclusion. Yes, many things are indeed changing - but more will remain as they are. Because people don't like to be "disrupted".
Advertisers talk plain language 3 - new US report on media transparency
TLDR: If you still have doubts (or are having doubts for the first time) about business practices in advertising, you should read the latest report by American advertisers. It doesn't really say anything new. Here are the results and download.
Digital Marketing 2016. Fifth look into the crystal ball
TLDR: Digital Marketing Forecast 2016. "Back to Owned" - Companies Investing Even More in Their Own Digital Resources